Level 2 Award in Promotional Activities in Travel and Tourism
To introduce learners to the principles of marketing and how they are applied generally and in the travel and tourism industry in particular. This unit introduces the learner to marketing processes in relation to the travel and tourism industry, including the principles of marketing including customer needs and wants, target markets and how the marketing mix can be applied to travel and tourism organisations. Learners will also investigate how travel and tourism organisations benefit their business by using a range of promotional methods.
- Understand the promotion of products and services
- Be able to promote travel and tourism products and services